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An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.
Only five out of a hundred said they were married to or in a committed long-term relationship with someone they met online.
Although only a negligible number of people dated online in 2005, that rose to 11% in 2013 and then 15% in 2015.
In particular, the number of American adults who had used an online dating site went from 9% in 2013 to 12% in 2015 while those who used an online dating software application on their mobile phones jumped from 3% to 9% during the same period.
Some sites are completely free and depend on advertising for revenue.
Some have a broad membership base of diverse users looking for many different types of relationships.