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Opinions and usage of online dating services also differ widely.
A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
In all, there was little difference among the sexes with regards to their opinions on online dating.Some sites are completely free and depend on advertising for revenue.Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.