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“We’ve been getting a much larger following in the US over the past few months,” Tim said, “which is great but also daunting.We need to make sure that the site is US-ready and speaks in their language, rather than limey English.” Tim and Paula originally designed Free And Single to be a high-quality dating site with a low price tag.The founders believed single men would be willing to bear the cost burden because they would have the security of knowing that women could respond to their messages.Free And Single thereby increased female engagement on the site and provided a threshold of entry to keep out guys who weren’t serious about making a commitment.
“We can’t thank you and your team enough,” said Jan and Martin, a married couple who met on the dating site in 2011.The number of members logging in per month went up by 20%, while the number of monthly active users increased by over 30%.As it turns out, singles are more likely to use the site frequently when chatting and matching is totally free. Free And Single has increased its number of completed profiles by 43%, and the number of messages sent on the dating site has multiplied by 150%. “Word-of-mouth has increased dramatically, leading to more people joining and trying us out.” In fact, when Free And Single surveyed its new members last year, 60% of them said they joined the site because of a friend, colleague, or family member’s recommendation.In the last year, the dating site has shaken up the industry by essentially opening its doors and encouraging singles to mingle freely.